Orlando, FL–On day two of the 2006 National Postal Reform, USPS chief marketing officer Anita Bizzotto and chief operating officer Pat Donahoe made their case for the value of hard-copy mail in an increasingly e-centric environment.
Orlando, FL–Addressing the 6,500 attendees of the National Postal Forum on Monday morning, Postmaster General John
SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, launched the 40-page SmartPak Canine catalog at the beginning of March.
Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog on Monday.
The U.S. Postal Service
To cut expenses, San Francisco-based Sharper Image Corp. has reduced its corporate work force by 20% and its retail work force by 12%,
What do Tiffany & Co. and Dover Saddlery have in common? The two cataloger/retailers saw fourth-quarter and annual income decline despite a rise in revenue
Cambridge, MA–Want the best exposure for your catalog? Try using word of mouth (WOM). That’s the message Julian Aldridge, president of San Francisco-based Ammo Marketing, delivered
Cambridge, MA–Apparel and bedding merchant Garnet Hill has sure come a long way. What started out as a flannel-sheets mailer in 1976 in the White Mountains of New Hampshire has grown into a multichannel powerhouse that
Cambridge, MA-Paging through the Cuddledown linens and beds catalog, you’d suspect that the Portland, ME-based mailer spends a fortune on location photography. But most of the room shots were taken in a studio and composited into a background photo.