Palm Desert, CA–For a brand to thrive online, product information must flow unobstructed, according to Dayna Bateman. That’s why Bateman, director of Internet marketing for gifts merchant Hammacher Schlemmer, is calling on Web marketers to join together to standardize product data terminology.
Fourth-quarter sales for Victoria
Victoria’s Secret Direct, the catalog and Web division of Limited Brands, is mailing its first Bath & Body Works print catalog this spring. President/CEO Sharen Jester Turney says that the company plans to drop more than 2 million copies of the 64-page book in April.
L.L. Bean announced this week that it plans to open its first Connecticut, Massachusetts, and Pennsylvania stores as it continues its brick-and-mortar expansion.
Cataloger/retailer the GolfWorks has agreed to be acquired by rival Golf Galaxy. Eden Prairie, MN-based Golf Galaxy will pay approximately $4 million in cash and 150,000 shares of stocks valued at approximately $4.5 million.
Henry Schein ended 2005 with double-digit sales and income increases. The year wasn’t as kind to OfficeMax, however, while Hanover Direct expects to more than double its annual income despite only a slight uptick in sales.
Borders launched a loyalty rewards program Feb. 21 for its Borders and Waldenbooks brick-and-mortar customers, but an agreement with online partner Amazon.com will keep it from becoming a multichannel program.
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician
Consumers didn
Columbiana, OH-based Four Wheel Drive Hardware, an aftermarket auto parts supplier with $75 million in sales last year, was sold to Transamerican Auto Parts Co.