According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.
Chelmsford, MA-based multititle cataloger Potpourri Group has been acquired by Bethesda, MD-based buyout and mezzanine fund American Capital Strategies. This marks the third time that the $160.6 million Potpourri has been sold
George and Julie Mosher, founders of Milwaukee-based multititle mailer National Business Furniture, have hired New York-based investment bank Gruppo, Levey & Co. to facilitate the sale of the company.
Last week we kicked off our SEM Top Ten with a look at how to effectively grow your phrase list. We recommended testing between two and ten phrases for each page on your site.
York, PA-based tabletop items manufacturer/cataloger Pfaltzgraff Co. has been acquired by Westbury, NY-based Lifetime Brands, a marketer/distributor of consumer home products.
(Direct) Mailing industry groups were clearly disappointed at recent developments that dim the prospects for postal reform this year.
Search engine marketing (SEM) is often correctly described as complicated. But as the saying goes, Where there
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Vernon, Hills, IL-based computer reseller CDW Corp. is the latest to break into publishing,
During the past year, consumers have grown more dissatisfied with the service they
The scandal over accounting for vendor income that led to the ouster of OfficeMax president/CEO Christopher Milliken has now reached the Securities and Exchange Commission.