News

A Tale of Two Databases: Marketing and Operational

| MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.

Heirs Put Tog Shop, A.B. Lambdin Up for Sale

| Mark Del Franco

The heirs of Tog Shop founder Emory Rylander, who started the catalog in 1950, have put the family business up for sale. And according to Carl Tott, president of the Americus, GA-based cataloger/retailer, a party is already working on an agreement to acquire the Tog Shop catalog.

Net Income Falls 25% at PC Connection

| MCM staff

Strong year-over-year sales growth in large accounts was offset by softness in small, midsize, and public sector segments at Merrimack, NH-based computer reseller PC Connection (Nasdaq:PCCC).

OfficeMax Bottom Line Tumbles 96%

| MCM staff

Itasca, IL-based OfficeMax (NYSE:OMX) reported its quarterly profit fell 96% including severance charges and a loss from discontinued operations, as sales dropped following the sale of its paper, forest products, and timberland assets.

Sales Up Slightly at Office Depot

| MCM staff

Delray Beach, FL-based office products Office Depot (NYSE:ODP), the parent of the Viking Office Products, reported that its strong retail performance in the U.S. and Canada was offset slightly by its business services and overseas operations.

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