Medical Arts Press, Urban Outfitters Relocate Jobs
Nearly three years after acquiring the Medical Arts Press family of catalogs, Framingham, MA-based Staples is relocating several business functions from Medical Arts
News
Financial Report: CDW Posts Strong Quarter
Vernon Hills, IL-based computer products cataloger CDW Corp. reported an 11% rise in first-quarter profit, driven by strong growth in sales of computers, servers, and software.
CWD Finds Fitting Way to Reduce Returns
All catalogers would like to reduce their return rates, but Richmond, VA-based children’s apparel cataloger Children’s Wear Digest tries to head off the likelihood of returns even before shipping the merchandise to customers.
Avoiding the Most-Common Mistakes Marketers Make After Acquiring an E-mail Address
Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive. As such, she advises paying particular attention to collecting important demographic and product-interest fields that will help you build relevant e-mail communications.
Four Ways to Improve Online Source-Code Capture Rates
In the early days of catalogs, source code capture was the means to analyze results and close the planning cycle for future mailings, says Jim Harkins, principal of Bronxville, NY-based consultancy Jim Harkins & Partners. Then along came the Internet, making analysis more complicated, especially since online capture rates of source codes are abysmally low.
Trio of Buyers to Acquire Brookstone
Merrimack, NH-based cataloger/retailer Brookstone, which mails the Gardener
Financial Reports: Alloy, Mattel
Cataloger/retailer/marketing services provider Alloy posts a wider loss for fiscal 2004; toys marketer Mattel suffers a “disappointing” first quarter
Nordstrom Easing Out of Catalogs
It?s no surprise that $7.1 billion Seattle-based apparel merchant Nordstrom is concentrating on growing its retail business. What is a surprise is that Nordstrom, with $375.3 million in direct sales last year, is all but exiting the catalog business
Annual Sales Up 12% Victoria’s Secret Direct
The direct-to-consumer unit for women
B-to-B Ideas of Merit: Combating Prospect Universe Erosion
“B-to-B Ideas of Merit,” from White Plains, NY-based list services firm MeritDirect, is a new series on business-to-business growth strategies that will appear exclusively in List and Data Strategies for the Multichannel Merchant. Ed A. Larkin is director of business development for MeritDirect.