Hampstead, MD-based cataloger/retailer Jos. A. Bank Clothiers (Nasdaq NM:JOSB) said annual net income increased 50% to $24.5 million for the year ended Jan. 29, compared with $16.3 million in net income last year.
This article is the first in a series on database marketing strategy by Scott Cone, vice president of professional solutions for Lanham, MD-based database solution provider Merkle. The series will outline an approach to understanding the details of building a world-class database marketing system, regardless of whether you are an expert in analytics or technology.
LIST AND DATA STRATEGIES caught up recently with Chris McDonald, executive vice president of cooperative database Abacus and data management for Broomfield, CO-based database marketing services provider DoubleClick.
LDS: What is the state of cooperative databases today? Is there too much saturation?
Thanks to a data hygiene/enhancement tool, Madison, WI-based apparel marketer Wintersilks experienced a 40%-60% lift in the performance of names in the middle tier of its house file.
Wintersilks did an A/B-split mail test on its house file in December 2004, mailing a control group of house file addresses against a group of addresses enhanced by software from Little Rock, AR-based data solutions provider CognitiveData. The software, which incorporates data from outside sources as well as name/address hygiene tools, helped locate 12- to 36-month buyers who had moved or changed their name since their previous purchase.
Whether they?re businesses or consumers, new movers are in need of numerous products and services. Consumers require the offerings of banks, pharmacies, interior decorators, cable and satellite TV companies, auto repair shops, and home improvement centers, says John Bagnasco, senior account executive with Pearl River NY-based list firm Walter Karl. Businesses on the move as well as new businesses also seek out banks, as well as companies offering postage meter equipment, payroll administration, office equipment, office remodeling, and security services, among other offerings.
San Francisco, CA-based private equity firm JH Partners is at it again: On March 18, JH Partners recapitalized Cleveland-based AmeriMark Direct, a marketer of women
New lists Woolrich A manufacturer/marketer of bedding and apparel, Woolrich has more than 102,000 12-month direct buyers. Customers, 55% of whom are women,
Now that Spiegel Inc. has yanked Eddie Bauer off the selling block and is committed to revitalizing the $1.3 billion business, many industry observers
New York-based Imaginova Corp., which sells products for amateur astronomers, hopes that, more than stars, it will be seeing increased sales following
John Higgins is one of the top reporters covering the television industry. He’s also funny, smart, and a great schmoozer. What he’s not is a fashion plate.