A keynote address that included images on five plasma TV screens, elaborate slide presentations, a video, and even a short performance from a local band kicked off the 2005 National Postal Forum at the Opryland Hotel and Convention Center here on March 21. More exciting than the bells and whistles, though, was Postmaster General John Potter
By now you know that you should be segmenting your house file not only by recency, frequency, and monetary value (RFM) but also by order channel and by type of Web activity (organic search, affiliate-driven, e-mail responders, and the like). After all, your pure online customers most likely have different characteristics and buying patterns from those who order by phone or those who are driven by a print catalog to order online.
Dallas-based cataloger/retailer Neiman Marcus Group has hired investment banker Goldman Sachs & Co. to help it explore “strategic alternatives” to enhance shareholder value, including a sale.
As Edgewater, NJ-based multititle mailer Hanover Direct tries to clean up its mess of late financial filings and earnings restatement, its chief financial officer, Charles Blue, resigned on March 14.
Is the marriage of Sears and Lands
Five months after the departure of chairman/CEO Bruce Nelson, Office Depot has appointed a new chairman/CEO: Steve Odland, who comes to the Delray Beach, FL-based multichannel merchant from AutoZone
Philadelphia-based Anthropologie is hoping that the 56-page accessories-only catalog it mailed last month will “put ourselves on the map in terms of accessories,” says managing director Michael Robinson.
Despite year-over-year sales gains, both OfficeMax Contract and Excelligence Learning suffered bottom-line erosion.
Last week Brent Bissell, president of Minneapolis-based consultancy Direct Target One, kicked off a two-part series on the importance of data best practices. Here he concludes his series.
During the course of the interviews I conducted to collect the information for this article, a number of people echoed the same theme: There has been a mass exodus of workers who really know lists and data hygiene protocols, not to mention the upper-level analytic techniques and the skills to know what to use under which conditions. When it comes to basic direct marketing data knowledge, as one interviewee put it,
According to CATALOG AGE