Redcats USA reveals Intimate Promise
New York-based multititle mailer Redcats USA is getting more intimate with the plus-size market. The company in February launched Intimate Promise, a
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NEW WEB CATALOGS
Footy Pajamas When Kim Kaputska could not find suitable footy pajamas for her 14-month-old daughter, a Website was born. Although about 95% of the product
On-target onsite search
Most of the buzz about online search focuses on search engine marketing. But onsite search the effectiveness and user-friendliness of your Website’s search
Listings
New lists Gevalia A merchant of gourmet coffees, teas, and food gifts as well as coffee makers and cooking supplies, Gevalia has 190,000 12-month catalog
Ballard Designs heads outside
Based on the success of the patio furniture and other outdoor products sold in its spring and summer catalogs, Atlanta-based home decor title Ballard
Eziba forced to liquidate
Aseries of marketing mishaps forced North Adams, MA-based global goods cataloger Eziba to shut operations in January. On Jan. 14 it laid off 12 of its
Joie de Vivre
It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60
Bearish on teddies
Lisa Hahn’s article this month on crafting a long-term PR campaign (Beyond the press release, page 32) probably wouldn’t have helped Vermont Teddy Bear
Last-minute mailers
This past holiday season, consumers weren’t the only ones waiting for the last minute. Catalogers waited until the last minute as well, to send their
back word
A fitting send-off Often when a chief executive retires, a company tries to keep it hush-hush, for fear of shattering the brand mystique. But in its winter