News

Louisville, KY-based Brown-Forman Corp. says its exploring “strategic alternatives,” including a sale, for its Lenox subsidiary.

Though Hawthorne, NY-based list firm Listworks, which abruptly closed on Feb. 1, is still not making any public announcements, on Feb. 9, Wells Fargo Loan Adjustment Group sent a letter to brokers and managers informing them to pay Wells Fargo as they would pay Listworks.

Confronted with shrinking list universes and reduced response rates, more catalogers are turning to modeling to find new or better targets from both house files and prospects. But while an estimated 85% of catalogers conduct basic RFM (recency/frequency/monetary value) modeling, according to industry figures, only 5%-10% engage in the more-sophisticated types of modeling.

The increasing role of the Internet as a marketing and sales channel offers numerous opportunities to marketers, of course. But it also gives rise to new challenges. One of them, says Steve Tamke, senior vice president at Hackensack, NJ-based marketing services provider Mokrynskidirect, is

An affiliate of Boca Raton, FL-based private investment firm Sun Capital Partners has acquired a sizable percentage of men

Dallas-based sports equipment marketer Collegiate Pacific has signed a letter of intent to acquire $7 million Bourbonnais, IL-based team sports distributor Salkeld Sports.

Luxury products marketer Neiman Marcus is a prolific e-mailer, according to Brendan Hoffman, president/CEO of the Dallas-based company’s Neiman Marcus Direct unit. Addressing attendees of the eTail conference, Hoffman admitted that many industry observers contend that Neiman sends too many e-mails

Edgewater, NJ-based multititle mailer Hanover Direct has agreed to sell its upscale Gump’s division to a consortium of three firms: San Francisco-based venture-capital firm WaldenVC, Beverly Hills, CA-based Stone Canyon Venture Partners, and New York-based private-investment firm Sand Springs Holdings.