Itasca, IL-based cataloger/retailer OfficeMax reports that president/CEO Christopher C. Milliken, a 27-year veteran of its office products business, has resigned amid a growing scandal regarding its accounting for vendor income.
If you’re a multichannel marketer, your customers will understand “logical inconsistencies” in your shopping channels, according to Bill Bass, vice president/general manager, Sears Customer Direct, and senior vice president of e-commerce, Lands’ End. In the opening general session of the eTail 2005 conference, Bass told attendees that they have to play to each channel’s strengths rather than do everything the same in every channel.
Not content with providing “tools for serious readers,” Delray Beach, FL-based marketer is now offering people something to read: Levenger president/CEO Steve Leveen has written his first book.
St. Paul, MN-based Catalog Marketing Services has acquired the remaining part of New York-based cooperative database Prefer Network it did not already own. The merged company, called CMS Direct, will offer list processing, database, analytical, modeling e-commerce, and marketing consulting services. According to a release, the company is the first collaborative consumer catalog database to aggregate consumer-purchasing data at the SKU level for every model.
“If your purchase history file goes back far enough to include the expected date that some of your products will wear out or fail, you can give your customers an … Continue Reading →
When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion
Dell’s record quarter nonetheless disappoints, Blair boosts income despite sales decline, and Sharper Image warns of tough times ahead
If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.
Office Depot reports “sluggish” catalog sales; Collegiate Pacific ends the quarter in the black.
Guitar Center ended the year on an up note, School Specialty grew sales and announced a new brand, and Aramark’s direct division had a tough quarter.