Networking products and services cataloger Black Box Corp. is expanding its wireless offerings in a spin-off catalog devoted to wireless networking products and installation services. The launch comes on the heels of an October 2004 mailing of a 260-page security products spin-off.
Catalogers have known this for some time, but a new study provides proof: Direct mail from a retailer drives consumers to visit the retailer
2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?
The abrupt closure last week of Hawthorne, NY-based Listworks
Flexible mailing frequency, event-driven messages, and the growing importance of the “from” line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.
Based on the success of the patio furniture and other outdoor products sold in its spring and summer catalogs, Atlanta-based home decor title Ballard Designs will unveil a 48-page Outdoor catalog in March.
Most of publicly traded merchants tracked by CATALOG AGE began the new year on solid footing sales-wise.
Hawthorne, NY-based list firm Listworks Corp. shut its doors on Feb. 1. Calls to the company were met with a voice mail message simply instructing callers to leave a message.
Attention, small catalog owners: If you?re looking for an exit, come this way. Privately held Little Rock, AR-based NLC Products is seeking to buy
Boca Raton, FL-based Boston Proper is venturing into new territory. The women’s apparel cataloger will mail 2.5 million copies of a 76-page travel clothing