Not for the Big Guys Only
Much of the notable acquisition activity in the direct marketing industry in recent years has involved the larger players. Last year alone saw conglomerate
Much of the notable acquisition activity in the direct marketing industry in recent years has involved the larger players. Last year alone saw conglomerate
As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004
Betting that a high percentage of its female customers lead active lives, apparel, outdoor gear, and home decor merchant L.L. Bean has spun off a catalog
Freeport, ME-based cataloger/retailer L.L. Bean appointed Daniel Love vice president of finance. Love had been chief financial officer/senior vice president
Almost 30 years ago, E.F. Schumacher urged nations to consider applying economics on a human scale in his landmark tract Small Is Beautiful. It appears
The FTC recently released three consent orders concerning three list managers that may have repercussions for all sharing of information for marketing
Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings
Eighteen years after discontinuing its catalog of apparel and supplies for extreme-sports enthusiasts, Peterborough, NH-based Eastern Mountain Sports
New lists Blue Mountain Catalog Selling a broad range of practical home and personal care products, the Blue Mountain catalog has put its 50,000-name
While holiday 2004 sales were adequate for most of the merchants contacted by Catalog Age, overall results hardly suggest that a robust economic recovery