Not for the Big Guys Only

| MCM staff

Much of the notable acquisition activity in the direct marketing industry in recent years has involved the larger players. Last year alone saw conglomerate

If I were in charge

| Lauren Freedman

As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004

Movers & shakers

| MCM staff

Freeport, ME-based cataloger/retailer L.L. Bean appointed Daniel Love vice president of finance. Love had been chief financial officer/senior vice president

When bigger isn’t better

| MCM staff

Almost 30 years ago, E.F. Schumacher urged nations to consider applying economics on a human scale in his landmark tract Small Is Beautiful. It appears

FTC eyes list firms

| Jerry Cerasale

The FTC recently released three consent orders concerning three list managers that may have repercussions for all sharing of information for marketing

Delayed reactions

| Sherry Chiger

Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings

LISTINGS

| MCM staff

New lists Blue Mountain Catalog Selling a broad range of practical home and personal care products, the Blue Mountain catalog has put its 50,000-name

Good, not great

| MCM staff

While holiday 2004 sales were adequate for most of the merchants contacted by Catalog Age, overall results hardly suggest that a robust economic recovery