Eddie Bauer to Go Back on the Block
Bankrupt Spiegel Inc. plans to officially put its Eddie Bauer division up for sale again as soon as it files its reorganization plan, according to published reports.
News
Financial Reports: CDW, RedEnvelope
Vernon Hills, IL-based computer reseller CDW continues to churn out double-digit growth on the top and bottom line.
Consumer Confidence Up, Biz Expectations Low
The Conference Board’s consumer confidence index picked up from 102.7 in December to 103.4 for January, while the present situation index increased to 110.9 from 105.7.
Filson Sold to Former Polo Exec
C.C. Filson, a Seattle-based marketer of upscale clothing, luggage, and leather accessories, has been sold to a former executive of Polo Ralph Lauren Corp. and an equity investment firm.
Understanding the Relationship Between Catalogs and Web Buying
How do you know that a Web-buying household is placing an order just because they received a catalog?
The argument has been made that just because a web buyer gets a catalog and then later places an order, that purchase doesn
Tips for E-mail Tests
Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn
Live at FirstLook 2005: Staying True to your Brand
–“Don’t confuse your logo with your brand,” Tom Burke, senior vice president, marketing and e-commerce for Discovery Channel Stores, said during a Thursday roundtable discussion at Shop.org’s FirstLook 2005.
Live from FirstLook 2005: Calm Down, Marketers
“Merchants and marketers are nervous,” Paco Underhill, founder/managing director of New York-based research and consulting firm Envirosell, said during his keynote address at Shop.org’s FirstLook 2005 on Thursday. “The basic tools of marketing do not work the same they used to.”
Flax Puts Reliable HomeOffice on the Selling Block
Brisbane, CA-based cataloger/retailer Flax Art & Design has put its Reliable HomeOffice catalog business up for sale.
Transcat in the Black
Promo teaser: Rochester, NY-based test, measurement, and calibration equipment merchant Transcat posted a profit for the quarter ended Dec. 25.