Eziba Suspends Operations, Goes Up for Sale

| Mark Del Franco

North Adams, MA-based global goods cataloger Eziba temporarily suspended operations this week and is now up for sale. The move came several months after a computer error sent tens of thousands of fall catalogs to the wrong addresses,

Best Practices for Creating Opt-in E-mail Lists

| MCM staff

The continuing effectiveness of e-mail as a marketing tool depends on the establishment of true permission-based e-mail lists, says Jay Schwedelson, corporate vice president for Boca Raton, FL-based list services provider Worldata. To that end, he offers the following suggestions:

What to Do with Those Merge/Purge Reports

| MCM staff

When looking at that big stack of merge/purge reports, it can be tempting to file them away or maybe even toss them, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. Think again. The volume of information that can be extracted from your merge/purge reports about your lists, your customers, and potential customers is invaluable.