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Betting that a high percentage of its female customers lead active lives, Freeport, ME-based outdoor apparel and home goods cataloger L.L. Bean has spun off a women

Last week, we considered the reasons in favor of allowing qualified, credit-worthy mailers to rent your list. What about the other side of the coin? Certainly there are lists that are not in the marketplace, some from very well known organizations.

The most basic report for catalogers is the response
report showing the sales for each list or list segment in a catalog drop, says Jim Coogan, president of Sante Fe, NM-based catalog consultancy Catalog Marketing Economics. The key operating metric is the dollars per catalog for each segment. If the segment performs above breakeven, it

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Following on the heels of last year’s launch of Boston Proper Sport, Boca Raton, FL-based women’s apparel mailer Boston Proper will mail 2.5 million copies of a 76-page travel apparel catalog in March, says president/CEO Michael Tiernan.

Quincy, MA-based J. Jill Group (Nasdaq: JILL) released preliminary fourth-quarter expectations: The women’s apparel cataloger/retailer expects net sales of approximately $119.0 million, a 4% increase from $114.9 million in sales last year.

Holiday 2004 was a mixed bag for the publicly traded cataloger/retailers tracked by CATALOG AGE.

Kirkland, WA-based Celebrate Express (Nasdaq: BDAY) reported net sales of $18.8 million for its fiscal second quarter ended Nov. 30.

With American culture embracing organic food and hybrid cars, Bob Perkowitz, a board member of the Sierra Foundation and the Environmental Defense of North Carolina, thought that the time had come for a catalog selling high-quality environmentally friendly home products.

Flexible mailing frequency, event-driven messages, and the growing importance of the “from” line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.