News

List management

Mainstream marketers looking for new sources of names should consider the gay and lesbian marketplace. According to Jon Pogact, vice president of Brewster, NY-based list firm Mal Dunn Associates, the gay and lesbian population accounted for more than $485 billion in buying power in 2003. That amounts to $27,000 per person in disposable personal income after taxes.

Marketing to gays and lesbians presents some interesting challenges, however. For starters, while there are more than 15 million identified gays and lesbians in the U.S., only about a third of those names are available for rent or exchange.

It’s no secret that many catalogers use historical customer information to create elaborate predictive models. But Scott Nuernberger, lead statistician for Lanham, MD-based database marketing services firm Merkle Direct Marketing, says that without a prior plan to influence customer behavior, all the modeling wizardry in the world will fail.

To paraphrase Mark Twain, reports of the demise of Concepts Direct’s five catalog titles have been greatly exaggerated. According to president Phillip

Itasca, IL-based office supplies cataloger/retailer OfficeMax appointed Brian Anderson executive vice president of finance/chief financial officer. Anderson

As you can see, we’ve been busy with our own version of Extreme Makeover here at Catalog Age headquarters. Thanks to creative director Richard Zoehrer

Female athletes have been asking Nike to produce a print catalog of its women’s line for some time. What did the marketing executives at the Beavertown,

Plumpstocking Stockings and stocking stuffers have always been big in Kathleen Vignos’s family. That’s why the former technology and software consultant

New lists SmartBargains.com An online marketer of off-price apparel, home electronics, decor, and other products, SmartBargains.com has the postal addresses