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Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics, defines

Want to more accurately analyze the performance of a list? Try excluding your fixed catalog costs such as creative, photography, and copywriting, says Michael Grant, president of Scarsdale, NY-based consultancy Michael Grant Direct:

You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties

The American Stock Exchange has notified Edgewater, NJ-based multititle cataloger Hanover Direct that the mailer may be delisted if it does not comply with quarterly report filing requirements by Dec. 31.

The U.S. Postal Service ended its fiscal year with a surplus for the second year in a row. But the agency warned that increased competition from other carriers and other media nonetheless threaten its future.

Catalogs continue to outpull e-mail messages as the impetus to visit an Internet site, according to a survey by Peterborough, NH-based list firm Millard Group.

Combined catalog/Internet sales continue to be strong for cataloger/retailer Jos. A Bank.

According to DoubleClick

While myriad high-tech tools and techniques exist to help you scrub your data, you shouldn