News
List Watch: Testing for the Best
Considering the soft sales and lower response rates many mailers reported this year, it’s not surprising that catalogers have cut back on list testing
F&G: What Went Wrong?
Payments on a $70 million loan contributed to F&G’s downfall On July 2, Foster & Gallagher (F&G) made it official: The multititle mailer filed for Chapter
Financial Update: Consumer Catalogers Seeing Red in the First Quarter
Consumer catalogers and cataloger/retailers took it on the chin in the first quarter. Of the 18 publicly traded companies tracked by Boston-based investment
In Praise of Prep
Twenty-one years after The Official Preppy Handbook was published, preppy style is back with a vengeance though many would argue that it never went away.
Heating Up in a Cooling Economy
Want to do well in a recessionary economy? Hit your customers where they live. In other words, sell them products or activities that they can use or do
Hold the Phone Music, Please
For callers placed on hold, is bad music worse than no music at all? Research by Basking Ridge, NJ-based communications services provider Avaya found
Listings
NEW LISTS INDUSTRY INVESTORS This file contains more than 40,000 names of affluent telecommunications investors with annual incomes in excess of $75,000.
Kids Stuff’s Growth Strategy
It’s been rough going for North Canton, OH-based Kids Stuff. Annual sales for the children’s products mailer, which mails Perfectly Safe, The Natural