List Watch: Testing for the Best

| MCM staff

Considering the soft sales and lower response rates many mailers reported this year, it’s not surprising that catalogers have cut back on list testing

F&G: What Went Wrong?

| Mark Del Franco

Payments on a $70 million loan contributed to F&G’s downfall On July 2, Foster & Gallagher (F&G) made it official: The multititle mailer filed for Chapter

In Praise of Prep

| MCM staff

Twenty-one years after The Official Preppy Handbook was published, preppy style is back with a vengeance though many would argue that it never went away.

Hold the Phone Music, Please

| MCM staff

For callers placed on hold, is bad music worse than no music at all? Research by Basking Ridge, NJ-based communications services provider Avaya found

Listings

| MCM staff

NEW LISTS INDUSTRY INVESTORS This file contains more than 40,000 names of affluent telecommunications investors with annual incomes in excess of $75,000.

Kids Stuff’s Growth Strategy

| Moira Cotlier

It’s been rough going for North Canton, OH-based Kids Stuff. Annual sales for the children’s products mailer, which mails Perfectly Safe, The Natural