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Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you howMultichannel

A promotion in one channel – catalog, Website, or retail – may spur sales in anotherManaging a multichannel business in today’s competitive environment

It is a small world after all: Two catalogs selling gifts made by artisans throughout the world recently debuted. Eziba.com dropped its first catalog

Maybe there is such a thing as a free lunch – when it comes to computer programs, at least.Linux, a clone of commercial UNIX operating systems, allows

New names will lead us to a new universe of customers Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

The sailing has been far from smooth for $1.3 billion Lands’ End during the past few years. Disappointing sales growth, diminishing profits, and sliding

Reduce chargebacks by identifying key risk factors Here’s a staggering statistic: Worldwide credit-card fraud losses for 1999 alone totaled $1.9 billion,

…with Larry Gaynor Larry Gaynor is president/founder of Nailco, a $50 million Farmington Hills, MI-based cataloger of supplies for beauty salons.Where

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.Today, list brokers do much more than sell