Going for Brokers

| MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.Today, list brokers do much more than sell

Insight to Shut Print Catalog

| Moira Cotlier

You won’t have Insight to kick around anymore at least in your mailbox. This will be the last year for our print catalog, says Charles Jarrell, president

Burpee Reaps Garden.com Assets

| Moira Cotlier

`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

listings

| MCM staff

New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The

new catalogs

| Charlie Fletcher

In what has become a trend, all of our new catalogs this month started as Websites. Twins Help Shortly after Marsha and John Zimmerman became the happy

Call for Future Leaders!

| MCM staff

CATALOG AGE is looking for tomorrow’s leaders today. For a feature in our June Annual Catalog Conference issue, we’ll be profiling industry leaders of