JINGLE BELLS IN CYBERSPACE
Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte
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sophistication abounds throughout this site. The graphics are so crisp, they all but burst with three-dimensional detail. The clarity allows you to see
Not a very PC competition
If you’ve ever wanted to hurl your computer as far as you could or smash your keyboard with a hockey stick, you just missed your chance to do it for charity.
HAPPY RETURNS
How to reduce customer returns – and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers.
Giving and redeeming
Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost
FALL SALES ROUNDUP HITTING THE TARGET
Early fall sales solid, but hardly overwhelming The media have been abuzz with talk of a drop in consumer spending and an overall economic slowdown. But
FINANCE Taking back the Web
As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.
Under Armour’s star presence
Under Armour, a manufacturer/marketer of high-performance athletic apparel, has made it to the big screen. Al Pacino’s character and the fictional football
Catalogs drive Web traffic
New study confirms that mailings boost online visits Many catalogers suspected as much, but a new consumer study confirms it: A print catalog is the most
New face for hockey cataloger
What’s in a name? Plenty, according to Craig Rief. One year ago, Rief bought the Rollinsford, NH-based Boston Hockey Co.: a print catalog, a Website,