LIST ROUNDTABLE

| MCM staff

Fall/holiday rental activity steady For catalogers, curve balls such as the Olympics, elections, anticipated postal rate hikes, and economic cooling can

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| MCM staff

Bean keeps it brief OK, by now we all know that the 88-year-old L.L. Bean is a mail order master. But a recent shopping experience with the venerable

WEB MARKETING

| Moira Cotlier

Avoiding costly online errors Experts say proofread, test – then proofread and test again For all of its benefits, e-commerce also has a host of high-tech

OPERATIONS

| Mark Del Franco

Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn

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| MCM staff

Pip, Pip, hurray! If you’re a regular customer of pet products cataloger Doctors Foster & Smith, you might have seen Pippi on the cover of its January

Hanna Andersson, Spring 1999

| Shayn Ferriolo

When selling a product such as children’s apparel, warmth is key. And the warmth of Hanna Andersson’s spring ’99 edition really won over the Annual Catalog