HYBRID MARKETING

| Paul Miller

The consumer consideration How some b-to-b catalogers sell to individuals as well as companiesBusiness-to-business catalogers selling everything from

Catalog Copy

| Herschell Gordon Lewis

Clarity triumphs… as well it should The tumult and shouting have died. The Gold Award winners have their award plaques. Some Annual Catalog Award winners

DIVESTITURES

| Paul Miller

Playboy sells last catalog Critics’ Choice Video bought by fulfillment start-up After agreeing to sell its Collectors’ Choice Music catalog in June, Playboy

Backroads, 2000-2001

| Sabrina Home

With larger-than-life action shots, worldwide vistas, and quick, trip-at-a-glance copy, Backroads takes readers hiking at the foot of the Pyrenees mountains,

Mountain Travel-Sobek, 2000

| Shayn Ferriolo

The first thing that strikes you about this edition of the Mountain Travel-Sobek catalog is its tag line, “Dream 2000.” This aptly describes the catalog’s

Harry and David, Christmas 1999

| Sherry Chiger

“This is not a catalog to review while hungry,” cautioned one judge. “The dew glistens on the fruit, and the aromas of the meats all but waft from the

Jackson & Perkins, New Roses 2000

| Moira Cotlier

“Color leaps off the page,” noted one judge about the cover of Jackson & Perkins’s New Roses 2000 catalog. The judges loved the catalog’s use of the cover