HYBRID MARKETING
The consumer consideration How some b-to-b catalogers sell to individuals as well as companiesBusiness-to-business catalogers selling everything from
The consumer consideration How some b-to-b catalogers sell to individuals as well as companiesBusiness-to-business catalogers selling everything from
Clarity triumphs… as well it should The tumult and shouting have died. The Gold Award winners have their award plaques. Some Annual Catalog Award winners
Playboy sells last catalog Critics’ Choice Video bought by fulfillment start-up After agreeing to sell its Collectors’ Choice Music catalog in June, Playboy
With larger-than-life action shots, worldwide vistas, and quick, trip-at-a-glance copy, Backroads takes readers hiking at the foot of the Pyrenees mountains,
The first thing that strikes you about this edition of the Mountain Travel-Sobek catalog is its tag line, “Dream 2000.” This aptly describes the catalog’s
Pristine product shots balanced against just the right amount of text and white space make the Silver Award-winning book from home gifts and furniture
“This is not a catalog to review while hungry,” cautioned one judge. “The dew glistens on the fruit, and the aromas of the meats all but waft from the
Next to milk, fruit is the most popular accompaniment for breakfast cereal – or so Harry and David hopes. The Medford, OR-based gourmet fruit and foods
“Color leaps off the page,” noted one judge about the cover of Jackson & Perkins’s New Roses 2000 catalog. The judges loved the catalog’s use of the cover
With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural