News

In response to the October Editor’s Page (“Avoiding the `Genesis effect'”) on cataloger Genesis Direct: I loved the first book of the Torah, enjoyed the

Concepts Direct launches BotWebWhat does multititle cataloger Concepts Direct have in common with BotWeb, a new catalog-focused online shopping portal?

`There’s strength in numbers” is much more than a saying to The Mark Group. Since April, the multititle mailer has cut its long-distance telephone costs

On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed

Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and

To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).

New law requires switch from opt-out to opt-inBeginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs)

Using questionnaires and phone calls to weed out weak prospectsWith a postage increase expected in 2001 and future paper prices in doubt, prospecting