NO FIGHTING THE POSTAL SERVICE

| MCM staff

In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,

Gall’s, 98L Fall Edition

| Sherry Chiger

As a cataloger of supplies for police officers, firefighters, and other public safety professionals, Gall’s needs to reinforce its reliability and credibility

Backroads, 1999/2000

| Sherry Chiger

If the Annual Catalog Awards were merely a “beauty contest,” Backroads would likely have walked away with a Gold Award just for its sumptiously photographed,

Harry and David, Summer 1998

| Laura Beaudry

Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas

Hanna Andersson, Holiday 1998

| Melissa Dowling

Sweden is known for more than its meatballs. The Scandinavian country is also a source of colorful, quality children’s clothing – like the kid’s garments

Before you MOVE

| MCM staff

Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-

Backroads, 1999/2000

| Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers