VIKING’S IRWIN HELFORD TO RETIRE

| MCM staff

Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry

Arena Rose Co., 1999 Selections

| Moira Pascale

Blanketed with lush red, pink, and yellow roses, “this cover is a winner!” exclaims one judge, describing the Arena Rose Co.’s 1999 Garden Roses of Distinction

When Irish eyes are buying

| Peter Girard

Two years ago, when U.S.-born Jennifer Grimes founded Dublin-based home products catalog Grimes & Co., Ireland represented a mail order frontier. “I had

Tweeks hits the road again

| Patricia Odell

Trying to sell merchandise for Porsches without using an image of one of the gleaming high-performance road machines on the catalog cover is, well, like

Jackson & Perkins, Roses 1999

| Sherry Chiger

With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures