News

Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers

Les Meubles de Provence South Side Imports, a Ft. Lauderdale, FL-based furniture importer, is using its Les Meubles de Provence catalog to develop relationships

The snowstorms and frigid temperatures that finally blanketed most of the U.S. around Christmas followed a long and unseasonably mild autumn. But when

A telemarketing campaign can boost a business-to-business cataloger’s sales significantly, but calling individual customers isn’t cheap. Many business

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another

The Jan. 1 debut of the euro-the new official currency of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal,