News

Your company is growing, and your catalog management software system-the nerve center of your business-is due for an upgrade. But with prices for systems

DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch

Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded

Using the Web to source for products would make catalog merchants’ jobs easier and more convenient-not to mention reduce travel expenses. But among respondents

I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.

Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer

Catalogers in the U.S. are enjoying at least one beneficial side effect from Asia’s economic ills: better prices on imports. But even as product costs

The stock market has become a manic roller coaster ride. Wall Street firms have begun mass layoffs. The President could soon be impeached. And as of September,

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum

Assuming your database is reasonably accurate, you also can assume that the people to whom you send your catalog-be it consumer or business-are getting