Lillian Vernon Catalog Back in the Mail
Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail.
News
ACCM Bonus: Consumers Are in Control – Deal with It
We all know that the Internet has changed the marketing game. In his May 21 keynote address at the Annual Conference for Catalogers and Multichannel Merchants in Orlando, FL, last week, author Keith Wardell explained what marketers can do about it.
Bits and Pieces Sold
Gifts and games cataloger Bits and Pieces
NY Web Tax Law Not So Scary?
After the New York State Department of Taxation and Finance issued a Technical Services Bulletin (TSB-M-08(3)S) on May 8 regarding a new law requiring online merchants to collect state sales taxes, the tax counsel for the Direct Marketing Association said the legislation is now viewed as
Live From ACCM: Trading With a Conscience
When Fair Indigo launched 18 months ago, it incorporated all three channels
Live From ACCM: Power Forum Ponders the Multichannel Mystique
Orlando, FL–Multichannel merchants face a number of challenges these days — a slowing economy, rising shipping and mailing costs, and the increasing complexity of creating synergies between catalog, Web and store, to name a few.