October Sales Roundup

| MCM staff

For the most part, October sales were solid for the publicly traded companies tracked by Multichannel Merchant.

Survey Says: Ready For The Social Researcher?

| MCM staff

According to the “Social Shopping Study 2007” recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.

Movers and Shakers

| MCM staff

Daniel Griesemer, president/chief operating officer of Coldwater Creek, became the company’s CEO on Oct. 30. Griesemer, who retains the role of president and will serve on the company’s board, succeeds Coldwater cofounder/chairman/CEO Dennis Pence, who …

5 Crucial Multichannel Metrics

| Jack Schmid

Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is

4Q, Fiscal Year Sales Up at NBTY

| MCM staff

Fourth-quarter sales for nutritional supplements manufacturer/marketer NBTY increased 6%, to $496 million for the three months ended Sept. 30.

IAC Splitting Into Five Companies

| MCM staff

IAC/InterActiveCorp, whose properties include HSN and the Cornerstone Brands catalogs, will spin itself off into five separate publicly traded companies.

Wildfires Spare Southern CA Mailers

| MCM staff

The tragic Southern California wildfires had many catalogers working on suppressing mailings to zip codes in the affected areas last week. But merchants based in the region had more pressing concerns, such as evacuations, air quality, distribution problems, and of course, general terror that the flames would reach them.