Looking to see its sales rise, cake and cookie decorating supplies Web merchant Fancy Flours has launched a print catalog. The book mailed to 50,000 customers and prospects over two drops, says Fancy Flours president/founder Nancy Quist. She plans to distribute two catalogs a year, one in the fall and one in the spring.
Rather than eat the costs of the May postal rate hike, Dale and Thomas Popcorn has put its catalog on a diet.
High-end apparel retailer Bergdorf Goodman is delving into decor, launching its first standalone home products catalog.
In a deal that
Chicago–Did you ever wonder why shoes manufacturer/marketer Kenneth Cole is called Kenneth Cole Productions? In his keynote address at the DMA annual conference, Kenneth Cole himself detailed how he started the company 25 years ago.
Chicago–Direct marketers face a lot of challenges these days, but perhaps the most pressing, according to DMA president/CEO John Greco, is state “do-not-mail” legislation. In his Oct. 15 keyout address at the DMA’s annual conference here, Greco noted that if any of the proposed do-not-mail laws pass, “we believe a lot of consumers will sign up, even if the reason don’t make sense.”
Although FAO Schwarz closed down most of its stores five years ago, the upscale toy retailer is easing back into retail.
September sales results were anything but consistent. Some of the publicly traded companies tracked by Multichannel Merchant rebounded from a difficult August
While it
Cybersnackers beware: A new online source of decadent desserts is just a click away.