online product descriptions

ChatGPT screen feature

ChatGPT, Generative AI and How They’re Impacting Retail

| Mike O'Brien

ChatGPT, the generative AI tool based on Microsoft-backed OpenAI technology, is creating media buzz on a new level, with its much-touted ability to create human-seeming language, content and interactions for just about any business or private context. It’s also causing major disruption in retail, even as ethical and legal issues arise.

Natural Language Processing and Ecommerce Conversions

| Gareth Dismore

Natural language processing supports meaning-based search, allowing shoppers to search for items in their own language while still producing relevant results, even if the search terms do not directly match keywords in product records. Here are 3 tips for successfully applying NLP capabilities to ecommerce.