ChatGPT screen feature

ChatGPT, Generative AI and How They’re Impacting Retail

| Mike O'Brien

ChatGPT, the generative AI tool based on Microsoft-backed OpenAI technology, is creating media buzz on a new level, with its much-touted ability to create human-seeming language, content and interactions for just about any business or private context. It’s also causing major disruption in retail, even as ethical and legal issues arise.