Amazon’s hunger for a bigger bite of the $839B grocery market was evident in the opening of the first checkout-less Amazon Go Grocery store in Seattle. The 10,400-square-foot space, roughly 5x the size of an Amazon Go store, stocks 5,000 items. Tech startups AiFi and Grabango are reportedly working on systems for competitors.
The quest for customer data is expensive and filled with frustration. How many brands are truly ready to invest in wild new experiments like those at McKinsey’s store at the Mall of America to collect more customer data when they can’t even access what they already have? A smart data approach may be the answer to this dilemma.
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.