Sailthru Archives - Multichannel Merchant

DirectBuy’s Member Experience Dramatically Improved with New Ecommerce Platform

August 27, 2015 | MCM Staff

DirectBuy, the buying club that provides members with exclusive access to over a million products from hundreds of brands without hidden retail markup, continues its multi-year makeover with the launch of the all-new “My DirectBuy” member website.

Alex and Ani Sees Significant Lift in Email Revenue

November 5, 2014 | Daniela Forte

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.

Sailthru to Showcase Customer Interest-Based Personalization Platform at IRCE 2014

June 4, 2014 | MCM Staff

Sailthru, the only customer interest-based automated personalization platform, will be exhibiting at this year’s IRCE, in Chicago, IL from June 10 to June 13, 2014.