Website performance can be a complex topic, and with Google now throwing even more jargon into the mix (Core Web Vitals, anyone?) it’s easy to get lost. Here’s a breakdown of how page speed works, what metrics to pay attention to in order to retain consumers, and how to bring performance marketing into your CMO arsenal.
Your ecommerce website speed has an impact on SEO and the customer experience when shopping with you. Slow websites result in fewer page views, reduced customer satisfaction and decreased sales. Here are some key practices to ensure your ecommerce website runs smoothly and continues to support your business goals.
A great mobile experience is just one part of the customer-centric strategy that the smartest brands are using every day. The customer, after all, is the driving force behind all of the great holiday numbers we’ve seen. Here are some key customer experience issues that will keep customers coming back to your site on any channel.