As expected, Black Friday 2020 saw tremendous success online but was a bust in stores, as shopper behavior has been altered irrevocably by the ongoing pandemic. Adobe Analytics reported $9 billion in ecommerce sales on Black Friday, up 21.6% from $7.4 billion in 2019. Store traffic meanwhile was down 48% to 52%.
In the wake of a Thanksgiving fire that destroyed a distribution center outside Cleveland, 1-800-Flowers.com is doing all it can to make customers happy.
This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand’s Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.
On Thursday evening, Rue La La shoppers pushed back from the Thanksgiving table and turned to their devices. The members-only flash-sales site reported record-breaking sales via mobile devices Thanksgiving, with 68% of sales coming from mobile.
Will Walmart’s 5-day-long omnichannel shopping event be the end of Cyber Monday, Black Friday, and Thanksgiving Day store openings? Probably not, but Walmart is the first major retailer to tell the general shopping public that America’s biggest shopping period is not a fragmented 5 day event.