3 Ecommerce Trends to Implement in 2016
An exciting change is on the rise as these new trends shape online retailers, shoppers, and prosumers alike. Here are three ecommerce trends to look out for in 2016.
videos
The 2015 Video Marketing Cheat Sheet
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
4 Key Findings From the 2014 Video Commerce Benchmarks Report
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
Instagram and Twitter Fuel Consumer Excitement for Video
What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.
Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.