Virtual reality isn’t just something you see in movies anymore, it’s changing the face of the way people are shopping and how the retailer is providing an optimal shopping experience. Here is how the arrival of virtual reality could change everything.
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.
eBay and Australian retailer Myer have joined forces to provide a glimpse into the future of shopping by developing and launching the world’s first virtual reality (VR) department store, which connects to the existing eBay.com.au API and allows Myer’s product range, pricing and stock information, which is updated in real time – a first for virtual reality experiences globally.