Oracle to Acquire Maxymiser
Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.
Acquisition
Walmart Takes Full Ownership of Yihaodian in China
Walmart announced it has acquired the remaining shares in Yihaodian, taking full ownership of its ecommerce business in China. See what this will mean for the businesses.
Limited Too Brand Making a Comeback
Bluestar Alliance LLC, a brand management company, announced it has acquired the Limited Too brand trademarks. See what this will mean for the brand.
Take the Quiz: Is Your Business Teeming with Prospects, or Are You in a Prospect Desert?
Measuring your engaged shoppers, the ones “checking you out,” can tell you a lot about the health of your business. A high score in the quiz below indicates you’re primed to grow, because you are “rich” in potential customers. A low score means that you’re not attracting “fresh blood” to your brand.
NetSuite Completes Acquistion of Bronto Software
Netsuite today announced it has completed the acquisition of Bronto Software Inc., a cloud-based commerce marketing company.
5 Best Practices to Optimize the Multichannel Customer Journey
In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.
TNT Express Reports Loss, Talks of Challenges Ahead of FedEx Acquisition
Dutch firm TNT Express reported an operating loss and lower comparable revenues for Q1 and said it faced a challenging 2015 ahead of the FedEx acquisition.
NetSuite to Acquire Bronto Software for $200 Million
NetSuite announced it has entered into an agreement to acquire Bronto Software Inc., for $200 million. See what this will mean for both companies.
Staples – Office Depot Deal Signals Shift in Office Supply Market
Staples Inc.’s plans to acquire Office Depot Inc., is a sign that the office supply industry is losing ground to discount stores and ecommerce merchants. See what this could mean for both companies.
How Personalization Drives Customer Acquisition and Engagement
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.