The Use and Abuse of Customer Data
Over 40% of U.S. millenials can identify the data brands are using to track their behaviors and expect a personalized shopping experience.
Over 40% of U.S. millenials can identify the data brands are using to track their behaviors and expect a personalized shopping experience.
Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.
The United States Postal Service has launched what it is calling “major changes” to its Priority Mail lineup, including free insurance, improved tracking, and day-specific delivery. The USPS said the changes would generate more than a half a billion dollars in revenue.