Amazon is looking for a big win from Prime Day 2022 (July 12-13) to help restore some mojo to a company unaccustomed to criticism for earnings challenges, overbuilt warehouses and a stock that shed 40% of its value in the past 12 months, pre-split. This is the first time since 2019 it’s been in its accustomed spot in mid-July.
Amazon is taking another step to build its ecommerce fulfillment domination by allowing its 200 million-plus Prime members to purchase products from other retailers, who will be charged fees to offer Prime-like services like free two-day and next-day delivery.
Amazon has increased the price of its Prime subscription program in the U.S. for the first time in four years, going up 17% from $119 to $139 per year, as the company faces the reality of massive logistics costs and a flattening of its ecommerce sales vs. the hypergrowth of the early pandemic period.
Amazon Air this week has begun operations at Des Moines International Airport, helping to expand same-day delivery for Prime members in the Hawkeye State as its cargo operations continue to spiderweb across the country, increasing Amazon’s independence from traditional air freight carriers.
Prime Day 2021 is in the books with a record $11 billion in sales, according to Adobe’s Digital Economy Index, up 6.1% from $10.4 billion in 2020, when the event was held in October, but was not a winner for retailers not named Amazon, based on data from SalesForce. Wall Street wasn’t impressed with flat growth over the 2020 event.
Prime Day one on Monday saw total online sales in the U.S. surpass $5.6 billion, up 8.7% from 2020, surpassing Thanksgiving Day last year which rung in at $5.1 billion, according to data from the Adobe Digital Economy Index. Toys saw the deepest discounts, while appliances and electronics proved most popular, Adobe reported.
Amazon Prime is approaching 150 million members in the U.S. alone, as the global figure has topped 200 million and subscribers after the first year renewing at a near-automatic 98%, according to the final shareholder letter from departing CEO Jeff Bezos and figures from Consumer Intelligence Research Partners.
Best Buy Beta is being piloted at select stores in Iowa, Oklahoma and eastern Pennsylvania, expanding to Minnesota, North Carolina and Tennessee. Members will get discounts, unlimited Geek Squad tech support, up to two years of protection, free standard shipping and delivery and free installation on most products.
Amazon has filed a motion with the National Labor Relations Board seeking to postpone a planned union vote next month at its fulfillment center in Bessemer, AL, which if successful would create its first union shop, an outcome the ecommerce giant has vigorously opposed at every turn. The vote is scheduled from Feb. 8-March 29.
More than two-thirds of Amazon shoppers are Prime members, the highest figure recorded by Consumer Intelligence Research Partners (CIRP) since the company started tracking it in 2012, adding there are now 142 million Prime members in the U.S. as the pandemic floods its ranks.