How to Avoid the Dreaded Spam Folder
So how do you make sure your email isn’t lost in the deadly shuffle of spam? According to a new report, here are some steps you can take to ensure optimized email deliverability.
Analytics
Channel Shifting: How to Optimize Your Marketing Investment
Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.
Best Practices to Improve Site Search
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
Brooks Brothers Earns Ecommerce “Badge” of Success
By implementing Monetate
MCM Outlook 2012-13: Ecommerce adapts to online behaviors
Based on the results of the MCM Outlook 2012-13 Survey
Publisher’s Note: The Social Media Honeymoon Is Over
Merchants believe social media is their next best hope, and they are moving rapidly to experiment.
Providing Accurate Online Recommendations Post Mother’s Day
Unfortunately, these gift-giving
Why Online Merchants Need to Measure Lifetime Value
LTV is all the purchases the online buyer has made during his lifetime plus the purchases he
R.R. Donnelley Acquires Equity Stake in CoffeeTable
CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.