JCP Wins the Award for Most Obscure Holiday Sales Results Release
JCP has just released the shortest, oddest, and vaguest press release concerning its results from the 2013 holiday season.
Content Management
Twitter Reacts to Kenneth Cole’s Syria Tweet
Hundreds of Twitter users responded not so kindly to a recent tweet made by fashion designer Kenneth Cole regarding the Syrian civil war and his shoe line. Here are just a few of those tweets.
Best Practices for Getting Your Email into Inboxes
There are a lot of issues that can affect email deliverability, but you can put out a successful, effective campaign by following email best practices when it comes to deployment, working with ISPs, and adhering to rules.
What It’s Really Like to Go to a Trade Show Gif Edition
Erin Lynch, senior content producer, relives the first time she ever went to a trade show for Multichannel Merchant in GIFs.
One Step Ahead Appeases Facebook Backlash Over Acquisition
Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.
How to React to 5 Changing Online Consumer Behaviors
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
Your Site’s Design Could Mean a Drop in Sales
While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners
Using Content as a Primary Retail Sales Driver
That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.
Giving Data Direction To Minimize Shopping Cart Abandonment
Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, … Continue Reading →
Amy Africa: Black is the New Black
Amy Africa, chief imagination officer at eight by eight marketing, says in her latest post on The Big Fat Marketing Blog that one of the best ways to turn your social media efforts