For retailers, cross-border ecommerce is an easy, low-cost way to enter new markets. But to take advantage of this massive opportunity you need efficient product data management solutions to ensure what you sell is useful and relevant to customers worldwide. These best practices will help you increase global sales and decrease returns.
Deciding to sell cross-border can be an overwhelming process as there are a lot of moving parts for U.S. retailers to think about. In our latest MCM CommerceChat podcast, Melissa O’Malley, Director of Global Initiatives and Communications for Paypal, discusses what retailers need to consider when looking at selling into global markets.
E-wallets have slowly gained popularity in the United States and now account for 20% of U.S. payments. For merchants to offer a genuine omnichannel experience, they must engage with customers in a consistent, seamless manner across digital, physical and social media. Find out how offering local or alternate payment is one key to getting there.
As it has here, ecommerce in Europe is continuing to experience double-digit gains, increasing 11% in 2017 to $624 billion or 534 billion euros, with projected growth of 13% in 2018, according to a report from Ecommerce Europe. See how the spending broke down by region, and which marketplaces were most popular.