Brookstone Merges Catalogs
In advance of the pending postal rate increase, Merrimack, NH-based gifts and gadgets cataloger/retailer Brookstone has merged its Hard-to-Find Tools and Brookstone catalogs into one book
Cross Channel
February Sales Roundup
For the most part, February warmed up for the publicly traded companies
tracked by MULTICHANNEL MERCHANT. But, some companies, like Sharper Image, suffered a chill.
Financial Reports: Coldwater Creek, Urban Outfitters, Neiman Marcus, and More
Fourth-quarter direct sales at Sandpoint, ID-based women
Financial Reports: Talbots, Chico’s
For multibrand apparel cataloger/retailers Talbots and Chico’s, year-over-year sales increases weren’t enough to prevent a slide in income
Developing a Basic Loyalty Strategy
Because customer loyalty tends to lead to retention and advocacy, it
PetSmart Exiting Equine Biz
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business.
Show Me The Data: Put A Freshness Date On Your File
Data never dies; customer records and angry blogs alike will exist on some medium somewhere for a long time. But customer data does age beyond usefulness very quickly. I was involved in an attempt to recover a form of intellectual property recently, a defunct business
Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online
How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).
Financial Reports: Staples, Victoria’s Secret, Bluefly
Office supplies cataloger/retailer Staples had double-digit sales and income gains in 2006. For Victoria’s Secret parent company Limited Brands and online merchant Bluefly, however, revenue increases failed to boost the bottom line
In Testing, Keep the Baby, Change the Bathwater
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,