5 Steps to Ensure List Income Success for 2007

| Chris Montana

List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.

How to Better Segment by Recency

| Jude Hoffner

Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.

January Sales Roundup

| MCM staff

January brought a mixed bag of financial results for the publicly traded companies tracked by MULTICHANNEL MERCHANT.