Courting cross-channel Loyalty

| Jim Tierney

It’s no secret that the number of cross-channel customers has grown exponentially in recent years to more than 45 million in 2005 and that they tend to

A new look at the org chart

| Liz Kislik

Remember when the big debate was whether an Internet-based business could be housed inside a traditional catalog business or division, whether it had

Zero switching costs are here

| Love Goel

Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced

The 10-Year Customer

| Michael Greenberg

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

Blair Agrees to Be Acquired by Appleseed’s

| MCM staff

On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement