How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?
Web buyers represent an ever-increasing portion of a catalog
Cross Channel
Abacus Indicator
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
December Sales Roundup
For the most part, this wasn
Four Principles of Strategic Planning
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales
For marketing professionals, lead generation boils down to two main tasks
Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
THE 411 on PLM
Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by
TIPS for home-party success
The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable
The Web keeps the party going
The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer
Business marketers booming
For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue