Drive Traffic to Your Brand, Not a Channel
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
Cross Channel
Holiday Trends In The Cards
‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to … Continue Reading →
A Taste of Holiday Promotions
Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.
Modest 3Q Growth for CDW
Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.
Live from DMA06: Nine Database Marketing Sins to Avoid
San Francisco
Live from DMA06: How to Sell to Institutions
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
Oh, Baby: Lands’ End Launches Infant Line
Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands
Strong Quarter for Office Depot
Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion
Live from DMA06: FEDMA to Begin Research Initiatives
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.